STH Group (STH) and Japan Travel Bureau (JTB) were recognised as "Best UK / Japan Partnership" at the British Business Awards (BBA) hosted in Tokyo at the Grand Hyatt Tokyo on November 2, 2017. The awards recognise British innovation, entrepreneurship, business success and social contributions in Japan and are organised by the British Chamber of Commerce in Japan (BCCJ).

STH was selected as the winner in their category by a panel of five independent judges from backgrounds spanning trade, sport, law, government and architecture, at a gala event attended by over 350 guests.

The BBA has become one of the largest annual events enjoyed by the foreign business community in Japan. Established in 2008 to mark the 60th anniversary of the BCCJ, the event is now considered a unique showcase for British creativity, culture and commerce.

The STH and JTB joint venture agreement was signed in 2016 and is a pioneering partnership dedicated to promoting and operating top-class sports hospitality experiences for international and domestic sports events in Japan, with a particular focus on Rugby World Cup 2019™.

Simon Jefford, STH CEO, said: "Rugby World Cup 2019™ will present a significant opportunity to redefine the sports hospitality industry in Japan. Working in partnership with JTB to launch our innovative hospitality venture in Asia has been seamless, we could not have asked for a more capable and supportive partner. Winning an award that is selected by industry peers based on our collaboration with JTB is special, and we are proud to have been recognized for this."

The Rugby World Cup 2019™ is set to be the largest sporting event in the world in 2019 and the first time a Rugby World Cup has been hosted in Asia. The travel and hospitality programmes for Rugby World Cup 2019 are set to drive ticket sales of over 150,000 tickets for the event.

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About STH Japan:

Set up as a Joint Venture between JTB Corporation and Sports Travel & Hospitality Group, STH Japan is a business that designs, promotes and operates premium spectator experiences at major sports events in Japan. STH Japan is currently the exclusive, global hospitality provider for Rugby World Cup 2019™, the first Rugby World Cup in Asia.

Sports Hospitality is a new spectator experience in Japan but is very well-established in Europe and North America. Hospitality consists of fine meals, celebrity guest speakers and entertainment and includes the best available match tickets. Hospitality is a unique and prestigious way to experience major sporting events and is used extensively by businesses in the West to build relationships with important clients and colleagues.

Previously, STH Group has operated the global hospitality programme for notable sporting events including; IAAF World Championships 2017, UCI Track Cycling World Championships, London 2012 Olympic Games and Rugby World Cup 2007, 2011 and 2015.

Rugby World Cup 2019™